Messages of Hope
“We knew we had to spread hope but primarily we wanted to connect younger people to current and emerging DV resources online in their social media threads”.
Summary
Feathersome was a social enterprise focused on uplifting women through storytelling and community connection. As part of their suite of programs and campaigns, The One Hope Two Give initiative aimed to deliver personalised messages of hope to women in need and connect front line services to young women on social media.
Deliverables
Branding: Logo, assets, and printed material
Illustration: Branded symbols and icons
Storytelling: Copywriting for social media, press releases, and public speaking
Experience: Digital touch points and in-person events for writing cards
Mentorship: Development and delivery of volunteer training and community consultation methodology.
Results
196 postcards delivered to women accessing front line Domestic Violence Services
445 cards written by community members
7,481 social media engagements
Project Title: One Hope Two Give Postcards
Client Name: Feathersome
Sector: Social Enterprise
The Brief
Feathersome recognized that many young women under 25 years in the community felt isolated and lacked access to supportive online resources. They wanted to create a physical and digital program that not only spread goodwill but also connected recipients to online resources.
“We knew we had to spread hope but primarily we wanted to connect younger people in their social media threads to current and emerging resources online, but starting a program that could fail was daunting,” the founder said.
The Question
How could the project and creative team centralise real time information from front line domestic violence services in Queensland via a social media platform (ie Instagram) to successfully meet the needs of young women fleeing violence?
The Solution
Feathersome launched the One Hope Two Give postcard initiative in partnership with multiple local organizations including Anglicare, Open Haven, Joining Hands and State Library of Queensland. Each practical and beautifully designed postcard was a vehicle for hand-written messages of encouragement and hope from a broad suite of community members. A practical element was the design of space so each message could be captured and successfully uploaded to social media where these messages could be amplified with further community following and also liked by a range of front line services also on social media, creating a ripple effect of online support.
“The community’s response was overwhelming,” Janine shared. “It validated our vision and inspired further engagement.”
The Results
The initiative resulted in 196 postcards delivered and 445 written by individuals from diverse backgrounds. The program engaged 7,481 people online, fostering connections within the community.
“Connecting through these postcards has opened up a new world for many young women and complimented many not-for-profit facilitators,” the founder remarked. “We’ve seen real connections form between survivors and front line services, and even open opportunities like job interviews.”
Conclusion
Working with Feathersome expanded the One Hope Two Give initiative, through print and digital design all while emphasizing the importance of simple acts of kindness.
“If you’re thinking of starting something similar, just go for it. People want to connect; they just need a catalyst,”
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